The "Once Upon a Time Conspiracy"

Something you need to know!
-To anyone who loves, cares or desires to influence
or mentor in any way, shape or form, the molding process of our future mothers, leaders and nurturer's.


Once upon a time the Disney princesses lived their separate lives, waiting innocuously for their princes to come.

...As Peggy Orenstein documented in a 2006 New York Times Magazine article, that changed in 2000, when Disney decided that, henceforth, the princesses would collude. They went from princesses to "Princess" -- as Disney execs call the fast-growing product line marketed collectively under just that logo. Merged into a sort of uber-princess, Ariel, Belle, Jasmine and the older members of the gang formed a vast global conspiracy to turn a bunch of aging animated films into cold, hard cash -- faster than Cinderella's fairy godmother could turn a pumpkin into a coach.


...once activated, they would quickly dominate the world. In 2001, sales at Disney consumer products were a lethargic $300 million. By 2007, Disney's "Princess" franchise was raking in $4 billion. And who could stand in its way? With the "Princess" brand on baby bottles, sneakers, pencils, candy, T-shirts, everything, you and your little darlings don't stand a chance, Mothers of America. Your little girls will be brainwashed -- and you -- you ... .

Ah, yes. What happens to you?

You didn't think Disney was going to stand idly by while you engaged in those little feminist critiques, did you now? Pause for a moment to consider the fate of the princesses' mommies
in those Disney movies. "Cinderella" and "Snow White"? Mothers killed off by mysterious illnesses. "Beauty and the Beast," "The Little Mermaid" and "Aladdin"? Mothers all missing; presumed dead.

Disney really has it in for mommies: Even when you leave princess-land, it's the same pattern. Bambi's mom? Shot dead by a hunter. Nemo's mom? Eaten by a barracuda. Of all the major princesses, only Sleeping Beauty (a.k.a. Aurora; like all criminals, she often goes by an alias) has a nuclear family, not that it does her any good. But given Disney's track record, I wouldn't want to underwrite her mother's life insurance policy.

And hey, ever notice how, in group photos, the Disney princesses never, ever meet each
other's eyes? Why won't they look at each other? Why do they still pretend they don't know each other? Is something troubling their consciences?

Mothers of America, watch your backs.

It's all about awareness! SJ
To read the full article from the LA Times click on this link: "Once Upon a Time Conspiracy"

Photo: Izzy! my little princess

I love you,
Mom